Develop customized written & verbal communications.
LOS ANGELES, CA -- To grab prospective employers' attention, all of your communications with them--your resume, bio, cover letters and elevator pitches--should emphasize how your skills and experience can help them address their specific business goals and challenges. Simply listing your past employers, your previous titles, the length of time you held each position and your responsibilities will not pique their interest enough to seek out a conversation with you.
If you have the opportunity to speak with an employee at a company where you would like to work, you need to clearly demonstrate that you know about the company's business and possess the skills the employer needs. Do some research on each employer to get a sense of what their issues are, and incorporate those themes into all your communications. Consider the challenges you've faced, the responsibilities you've held and your achievements in each job you've held, and think about how you could apply what you've done in the past to an employer you're targeting. Present those achievements that are relevant to each employer.
The job search is not about you and your goals; it is all about the employer's needs and objectives. Make it easy for them to realize that you can help them by illustrating your abilities. You might also wish to volunteer to attend a meeting, to draft a job description or prepare a presentation beyond what is required or what your resume shows.