5 Tips on how to use LinkedIn better
NEW YORK, NY -- Who should use LinkedIn? The site is a great place to connect with people who can help you professionally, and vice-versa, whether you're job-seeking or networking. About 26% of companies research potential employees on the site, according to a recent CareerBuilder study. Should you connect with your best friend? What about a stranger? Yes! You're not just connecting with a person, but their network as well.
What's the best way to grow your network? Use the site's "People You May Know" tool (located on the right side of your page) to reach out to professionals with similar backgrounds and connections. If you're interested in working for a particular company, go to its page and click to "follow" it, then look at the list of people who work there. Next, find an employee whose path you would like to emulate, then invite her to connect.
How frequently do you need to check in? Every day for a few minutes, and once a week for about a half hour. That's how much time you'll need to write to a new connection and to participate in a group discussion. Should your profile page replicate your resume? No, it should be even more detailed. It should include your resume plus everything else that you couldn't fit on it. The more thorough you are, the easier it is for an employer to assess your qualifications.