Social media not your thing?
MELVILLE, NY -- If social media is not your thing, it could be hurting your job search. Allie McCormick left her full-time PR position to be a stay-at-home mom. Once she was ready to get back to work, she posted to Facebook that she was looking for a job. "My status was along the lines of 'Allie McCormick is officially job hunting. I have 10+ years of experience in PR and marketing and am overall awesome [smiley face],'" she recalls. McCormick says she received several messages instantly. "Within four weeks, I had interviewed formally with three companies and had two offers on the table," says McCormick.
Social media, also referred to as social recruiting, is on the rise. And if you're not familiar with it, you had better get to know it soon. Social media is where the employers are and where they're investing their time. In a recent study by Jobvite, an online recruiting website, 55% of employers said they plan to increase their investment in social recruiting. 87% of them are already using LinkedIn for recruiting and 95% hired a new employee from their LinkedIn recruiting efforts alone, not to mention Facebook or Twitter.
Additionally, the Bureau of Labor Statistics estimates that up to 85% of career opportunities go unadvertised, which means that you have to use your network. Word of mouth and friend referrals are huge [in a job search]. It is still often who you know, not what you know, and social media helps you to know a lot more people and find those unadvertised job opportunities.