3 Ways your cover letter lost you the job
BOULDER, CO -- 1) You Regurgitated Your Resume: Your cover letter is meant to complement your resume -- not reiterate it. So, it won't do you much good if you simply take the best bullet points from your resume and repeat them in your cover letter. If your cover letter and resume are replicas of each other, why submit two documents in the first place?
2) You Used a Canned Version: You may not love the idea of composing a unique cover letter for each job you apply to, but it's worth it. When a recruiter reads, "Dear Hiring Manager, I am so excited to apply for the open position at your company, where I hope to...," they immediately recognize it for what it is -- a stock cover letter. That's not going to fly with a company that wants employees who are truly excited about its unique mission and vision.
3) You Highlighted Your Weaknesses: If you don't meet the basic requirements of the job, your resume will clearly indicate that -- so you don't need to begin your letter by stating, "I know I don't actually have any coding experience or know much about computers, but..." That simply shines light on the fact that you're not qualified. And once the recruiter realizes that, she probably won't make it to the part of the letter where you try to convince her that she should hire you anyway.