How to tailor your resume to any job posting
NEW YORK, NY -- Mine the Job Posting for Keywords: Start by highlighting any skills and required experience you can find in the job posting. Look for job-related skills first. What skills are must have? You should have most of these skills. Otherwise, you won't be able to perform the work. Next, look for skills that you could translate from one job to another. Make sure they show up in relevant places in your experience section.
Add Numbers and Details for a Spotlight Effect: Draw attention to the skills you find most important by adding numbers and details. By being specific, you can demonstrate how you've used these skills in the past. Using facts and figures has two benefits: Numbers pop out on the page and are easy to find; Details make it easier for hiring managers to imagine you achieving similar results in the future. Don't write: "Customer Service." Write: "Decreased returns by 10% through effective customer service."
Don't Make the Mistake of Sending a Generic Cover Letter: Yes, you still need to send a cover letter. And yes, you need to tailor it to match the job description as well. Make sure you add keywords to your cover letter, but avoid copying your resume. Your cover letter should complement and augment the content of your resume.